How to Get Ready for a Website Redesign: A Practical Guide for Local Businesses
Ready To get Started: Visit AVM Internet Solutions
Your website often serves as your business’s digital front door. It’s where potential customers learn who you are, what you offer, and why they should trust you. But as design trends change, user expectations evolve, and new technologies emerge, your once-polished site can quickly start to feel outdated.
A website redesign isn’t just about aesthetics—it’s your chance to modernize your brand online, improve usability, and boost conversions.
At AVM Internet Solutions, we help local businesses transform their websites into high-performing tools that attract and convert visitors. If you’re planning a redesign, follow this guide to get organized and make your project a success.
Define the Purpose of Your Redesign
Start by identifying the primary reasons you’re considering a redesign. Ask yourself: What do I want to improve?
Some typical objectives include:
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Creating a more seamless user experience
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Generating more leads or online sales
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Making the site fully responsive for mobile users
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Aligning the design with updated branding
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Enhancing SEO performance
Having well-defined goals allows your web team to build a strategy that supports your long-term vision and ensures that each decision during the redesign process has a clear purpose.
Audit Your Existing Website
Before making changes, take stock of what’s currently working—and what isn’t. Use website analytics to uncover key data:
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Which pages are most visited?
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Where do visitors typically leave your site?
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Are your calls-to-action getting clicks?
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Is your contact form being used?
Also, evaluate your content. Is the information current? Are your images high-quality? Does the site load quickly on all devices? Understanding these aspects gives you a solid foundation to build on.
Know Your Target Audience
Your new site should be designed with your users in mind. Start by answering:
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Who are your typical visitors?
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Are they tech-savvy or not?
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What devices do they use most?
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What are they hoping to accomplish when visiting your site?
Getting clear on your audience will ensure the site is not only visually appealing but also functional and intuitive for the people you want to reach.
Analyze the Competition
Looking at what other businesses in your industry are doing online can offer valuable insight. Focus on:
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How they structure their navigation
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The tone and clarity of their content
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How effectively they guide visitors to take action
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Unique features or tools they’re using
This competitive research can inspire ideas and help you spot gaps where your new site can excel.
List Your Must-Have Features
Create a wish list of what you want your new site to include. Think about functionality that would benefit your visitors and streamline your business operations:
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Responsive mobile design
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Online scheduling or booking
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Secure e-commerce options
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Social media integration
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Live chat support
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Interactive portfolios or testimonial sliders
Prioritize this list so your design team can align the scope of work with your timeline and budget.
Refresh Your Content
Redesigning is a prime opportunity to update your website’s content. Fresh, relevant text and imagery will help improve search rankings and better reflect your brand.
Tips to get started:
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Rewrite your service pages for clarity and tone
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Add new team photos or product shots
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Include compelling headlines and CTAs
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Optimize copy for both SEO and readability
Need professional help? The experts at AVM Internet Solutions can assist with content planning and development to ensure your message is both powerful and on-brand. Learn more at www.avminternetsolutions.com.
Choose the Right Design Partner
The success of your redesign depends heavily on the team behind it. You’ll want to work with a company that understands your market, your audience, and your business goals.
A reliable web design partner will guide you through everything—from early planning and UX design to testing, launch, and post-launch support. Make sure they offer clear communication, transparent pricing, and a proven track record with businesses like yours.
Don’t Overlook SEO
One of the most common redesign mistakes is failing to plan for SEO. Without proper attention, a redesign can cause you to lose valuable traffic.
Here’s how to safeguard your rankings:
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Create 301 redirects for old URLs
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Maintain strong-performing content
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Optimize headings, images, and meta tags
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Ensure fast page load times and mobile performance
Incorporating SEO best practices from the start will help your new website perform even better than the last.
Plan Your Timeline and Budget
Good web design takes time. Start by identifying your ideal launch window—whether it’s before a seasonal rush or aligned with a marketing campaign.
Work with your design partner to break the process into stages:
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Discovery & goal setting
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Design & content creation
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Development & testing
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Launch & optimization
Set realistic expectations about both time and cost, and be open about your priorities so your team can deliver the best value within your budget.
Prepare for What Comes After Launch
Once your new site is live, your work isn’t over. Ongoing success depends on continual improvement. Be prepared to:
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Track website metrics and user behavior
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Run periodic tests on forms and features
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Refresh content regularly
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Promote your site via social media, email, and SEO
Final Thoughts
A well-planned website redesign can breathe new life into your business. By setting clear goals, focusing on user needs, and choosing the right partner, you’ll set yourself up for a successful relaunch that not only looks better—but works better.
When you’re ready to take the next step, reach out to AVM Internet Solutions. Our team is here to help you build a website that delivers real results. Visit www.avminternetsolutions.com to schedule your free consultation today.
